Ostinato: Where systems thinking meets the web.

  • Web Technology. As technology evolves, today's managers need to continually evaluate how best to deploy it in the context of their business strategy. Can using the Internet aid in customer acquisition, or market analysis? Will it improve delivery of customer service? Will it help build consumer awareness? Are there opportunities for a new kind of business?
  • Systems Thinking. We're used to thinking in cause-effect terms about most things, including our business and technology. But what happens when the "effect" causes something we don't see right away?
  • Business Technology ChoicesThe Zen of Business. When we analyze things we break them into pieces so they're easier to understand. But sometimes we lose track of aspects of the problem that we can only see when we consider the whole. Fitting technology into our business is no exception ....
  • About Ostinato. Ostinato is dedicated to helping businesses make effective use of network and computing technology.